NoxBond is one of a kind. Even the name is unique and has layers of meaning. A long time ago, NoxBond started as Noxious. Noxious is defined as physically harmful to all living beings.
It got shortened to "Nox" over time , and when Nox went to Chicago to shoot a music video with D Gaines, who Complex magazine named "The Godfather of Drill" , he met Vincent Norment, D Gaines agent, who recommended "NoxBond" based on his persona being a combination of "deadly" and "sophisticated like James Bond".
What separates Nox from other artists is his ferocity and seriousness. The name became a self fulfilling prophecy as NoxBond got caught in Chicago with a pistol and bulletproof vest on King Blvd., and was accused of being an out of town hitman. It didn't help that he had showed up in a cocaine white 1970s convertible Mercedes with blood red interior, while wearing a mink coat, in one of the worst neighborhoods in Chicago. After staying in Cook County jail for 14 months, Nox was able to beat all of his charges by firing his public defendant and then running the case like a campaign, directing the new PD on what to say and what to do. The judge called Nox a menace to society.
Nox was found not guilty on 3 charges of a class x felony (class x ; highest class felony in Chicago, IL . 6 - 30 years), and had 3 charges dismissed. He beat a total of 6 class X Felonies in Chicago. When he got out , he took up instruction in the art of Jeet Kune Doe, directly under a student of Bruce Lee's lineage, and became a high ranking 3rd generation student of Bruce Lee, and started taking his music seriously.
NoxBond is an 8th grade drop out from a poor family. He wore duct tape around his glasses when they couldn't afford to get them fixed or get a new pair. He grew up adjacent to abject poverty, and never had anything that his peers were showing off. He was 4'10" until he was 14 so he was never someone who was intimidating, but he always had a fierceness that made him someone you didn't want to try. Music came naturally. Writing was just a release. Fast forward two decades. NoxBond is a self sufficient record label. He has learned how to do everything in house. And everything he has learned how to do is industry quality. NoxBond is a rapper, a singer, a producer, an engineer, an executive producer, a graphic artist, a video director, and the head of Real Life Music, LLC.
His resume includes a song co-written with Jamie Foxx and his artist Miraj Tha RnB Beast, a feature with the legendary gatekeeper of hip-hop, XXL Freshman Alumni Mickey Factz, a feature with E-40s artist the Yang God himself Chip pass Dessert Eagle, and a project with FullCircleMusicGroupOfFlorida/Trill Ent./SavageLife Ent./SupaUnit.com Artist Trill Will. NoxBond has been on over 60 nationally syndicated mixtapes. He has been featured on AllHipHop.com, HipHopWeekly Magazine, RESPECT Magazine (Editors pick), Dirty Glove Bastard, BlackMozart, HipHopSince1987, and countless other blogs and websites. His music has been played on several radio stations, and he has performed over 100 times all over the country from LA to Raleigh, NC. NoxBond is synonymous with Drake's mastering engineer. When you google NoxBond , Google recommends "Chris Athens" as a similar artist. This is because Chris Athens , who is the Mastering Engineer for Drake, DJ Khaled, Rick Ross, and a lot of the labels, has Mastered the vast majority of NoxBond's music.
NoxBond has also had music mastered by the world renowned SING Mastering. The following DJ Coalitions have co-signed and promoted NoxBond and Real Life Music : Nerve DJs, Core DJs, Cool Running DJs, Team Bigga Rankin, Shadyville DJs, DJ Whoo Kidd, The Promo Vatican, Coast2Coast DJs, and more. Catch NoxBond at The BET Awards and private industry events.
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Sept 17, 2019
PIFF MAGAZINE: Tell us about the Brink TV Show. What is it about?
BRINK TV: Brink TV Show is a talk show. It’s a promotional platform in a talk show format. It’s for all forms of entertainment such as artists, models, singers, business owners, entrepreneurs. It’s a television show for people to promote themselves, their product, or even tell their story. From time to time we do feature activists or people who have an intriguing story. It actually started off as a video blog on YouTube and transformed into something greater from a local talk show to now having regional ties.
I was always vocal about what went on in the city and culture and at the time, I was using the social media platform, MySpace, to voice my opinion. I would give my reviews on movies and new products. Then I decided to take it a step further. At the time I was actually an artist but it was never much of me talking. I put it YouTube and that’s how we started. Things happened on the personal side that made me lose passion for certain things; music being one of them. However, from there, I began my journey into actual television. I began hosting a local music television show called City Beats. I used that to perpetuate Brink TV and that’s how Brink TV started to grow. Being around the different artists and celebrities that we interviewed and were working with, I was able to feature them on my platform as well. I never went anywhere without my camera. Anywhere you saw me. I had that camera. I believe the show helped me further Brink TV. I didn’t know how too many things worked and so being under that umbrella helped me learn the ropes and helped me perfect my skills to become who I am today.
Before you even started building, what started your interest?
One thing I remember was, as being an artist, I noticed there wasn’t many credible sources of promotion in the scene. Nobody here was doing tv interviews, internet blog interviews, or features. So my thing was always learning so that I can provide the service or become the service for what others needed at an affordable rate. The second reason was I remember being a teenager watching BET 106 and Park. I thought it was cool what they had going on. Then, eventually when they left, they got Terrence J and Rocsi D. I didn’t really vibe with them at first. They ended up getting much better, but eventually they also left. So they did a search. “We’re looking for the next BET 106 and Park host.” I remember thinking, ‘Man, that could be me.’ The show ended up being canceled after so many seasons and I remember that there was still that void in the industry. I remember thinking, ‘Somebody needs to bring that back. I might not be good a national level yet, but I could at least do it here in my city.’
Since you started have you noticed a progression in the Memphis music scene?
I have. Ive always known that in order to be successful in this business, you have to be seen. You have to be there physically. Having music out, that’s only one thing. You have to be seen outside of shows. They want to consume more of you outside of your music. I worked with a lot of artists early on in their career. [13:12] There are so many different artists that I’ve worked with that I can definitely say I have had success because I was among the first to represent them. They have to have an interview. They have to have something; a behind the scenes of music video shoot. You have to have something and those were all of the things that I provided for those artists. That’s one of the things I love is being able to say. I was one of the first to work with them. One of my biggest interviews early on was Nicky Minaj. I am able to say I was there. I was a part of that. You have to be visible.
What are the differences between interviewing celebrities vs. local talent?
One of the greater differences is the amount of time. Usually celebrities have a certain allowed time on the interviews. On the flip side, with the more independent talent, I get to actually sit down with them before the interview and have a conversation with them. I don’t always get a chance to do that with celebrities. It’s unfortunate because its not always easy to have a conversation with somebody if you don’t know them and they know nothing about you. Of course we do our research and what not, but what I’m saying is that we don’t have the time to create that chemistry personally. Another thing is, when dealing with more local talent, it’s about mileage. It’s about what you’ve done in this industry and that gives us content to talk about. Some of the local talent might not have much to talk about so I find myself kind of carrying them through the interview. Yes, I’m equipped to do that, but this is your interview. This should be your time to tell your story. If you don’t have much of a story, you have to put in more work. Some people like to come on my show and embellish. That’s why you may come on the show and see the more “generic” interview. Sometimes they’re very nervous, and I’ve never seen or interviewed a celebrity that was nervous.
“Artists to Watch” section. What’s the response and how do people get involved?
I charge for my show and the interviews. It takes money to make money. It’s definitely not a non-profit. I wanted to be able to do something to give back to artists. The ‘Artists to Watch’ section is letting these artists know that we see them and what they got going on. It’s definitely been well received. After we do interviews, I don’t have to talk to them ever again. I don’t have to listen to your music or follow your social media. I don’t have to do anything ever again because the service has been rendered and that’s it. I could just wish you well on your career, but I’m that kind of person. I continue to follow up on them and download their projects. Some of them I purchase. That’s another thing that I plan on doing. I would like to get into a campaign; 100 songs in 100 days. Basically, I would like to take $100 and buy a different artist’s song from a platform, whatever platform, in 100 days. Provided that their song is $1. Just to support them. Just to say, “Hey I see you and I see what you got going on.” I run into so many talented artists. I’m not even limiting it to people that are just on my show. There are people that are not even in the city. I’m just taken back by their music. I’m like, “Wow, this person is dope. I’d love to get behind them.” I really know talent. I think having that musical background and as well as being a huge consumer of music, I know talent when I hear it. It’s nothing like falling in love with a new artist. I’m so intrigued by what they do. I want to listen to everything. I want to consume everything. It’s just for me to show how much I care about the artist. Being a fan, you have to give me something to consume. You have to give me something of quality and credibility and I’ll grow with you. That’s how the artist and fans relationship should be. That’s one thing that I’m thankful for. A lot of my fans have supported and grown with me from being a 17 year old rapper. It’s amazing. People follow me 15 years later. You know, from music to posting to being a television producer; it’s amazing.
How did you feel about your awards and nominations?
I had 4 nominations. It’s funny. I got a track record for whenever I’m nominated for more than one award, I only win one. I’ve never won more than two awards in one night. I just really had my fingers all the way crossed hoping that I’d take on more than one but it wasn’t it the cards. How did it feel though? It felt great. It kind of takes me back to those moments. I can remember it was another radio personality and he was standing there talking to me. He was talking to me about working and in one ear I’m listening and in the other ear I hear the nominations called out. The next thing I hear is Brink TV and I just go ahead and take off towards the stage. This moment was so surreal. I’ve never had this recorded before out of all the wins. That was my 9th award win out of my whole career and I’ve never had any of my speeches recorded and I’ve had amazing speeches before but never had one recorded. So I took it in my hands and said you know what I can record this myself. Let me go ahead and take care of this. That’s what I did and continued to be sincere and as heartfelt as possible and it was just amazing. That was like the turning point for the last 8 months being so painful. That was the beginning of the new chapter. It’s always great to be nominated. I think I was about nominated for about 20 something awards.
I’m an open book when I feel like talking. At the same time, I’m very reclusive and very private. One of the reasons being, let me ask you a question, do you ever see McDonald’s having a bad day? Do you ever see McDonald’s being depressed? Never. So as a business and as brand, I never want to put that out. Why? Because people generally want to be around happy things. They want to consume happy things. Especially if their depressed. So what would they gain from me if their down and I’m not there to lift them up because I’m down. Another reason is because I understand how people are. You have a lot of shmucks out here. People are manipulative and like to capitalize on your vulnerability. Sometimes when you’re going through things, you really don’t know who’s who anymore. Especially if people are coming at you in a friendly manner saying I’m here for you and you actually take them up on that offer and low and behold they’re manipulating trying to gain off of what you have to offer and what you can do for them. I’m not saying that I’m completely closed off. Usually I talk about things in retrospect. You know, by the time I open up about it, it’s so far in my rearview that I’m able to move past it and overcame it already. This is my first time that I was going through it, and I spoke about it. There’s a lot of people watching me and what if they’re going through what I’m going through. They’re going to need their strength. I put my story out as an inspiration.
I had an uncle. He was basically my number one fan. He was dealing with cancer for awhile and he ended up passing away. That was very heartbreaking for me. There’s another talk show out here and whenever the conversation would come up around my uncle would he would mention me saying, “My nephew was nominated the same award as him and my nephew beat him.” So it was heartbreaking. Same day of his funeral, I get into this bad car accident. I mean my car was totaled. The guy drives off and everything and I’m just stuck at the intersection. A couple of weeks after that, I got scammed out of two grand. So that happened. Then my relationship for three and half years, that ended up disintegrating. A couple months ago, I ended up in the hospital. I had more of mild stroke. I didn’t go out on record and tell people but I had mentioned it in an interview. There was so much going on in my life and so many things back to back. Usually, for me, when things start happening in my life like that, I usually fall apart. This time I didn’t. I kept persevering through everything that I was going through. I feel like everything happened for a reason to make me stronger. None of those things killed me, but they all made me better. Now I’m getting to the good part.
What’s your vision? What’s going to make you feel like you accomplished your goal or made your dream?
One of the things that I feel like would solidify my dream coming true would be — (35:11) Tuesday July 2nd channel 29. For me, that’s a giant leap. — (35:23) … for the last 5 years. What would solidify my career and my job well done you’ve made it, would be securing other cities like Chicago and other major cities. That would be it for me to where I could have tours and I would call it the Brink TV Tour. I would travel to each of these cities back to back and just continue to rotate within these cities working with their artists and furthering that platform. As well as securing studio space or office space in all of these cities that way they can have that set up there and I just pop in as the Executive Producer. I want to get to a point where I’m not even hosting anymore. I want the younger, hungrier people to just put their teeth at Brink TV like that’s their stepping stone. I want to provide what I needed when I was their age or when I was an artist. I actually learned the music business by being part of this show. This show opened doors that me as an artist couldn’t open. So I would like to provide that for somebody else. From time to time, I get tons of college students trying to come on the show and be interns for the show and maybe it’s something that I will get into because it’s been happening for years but Brink TV is my child. You know, you don’t allow anyone around your child. I’m starting to open up a lot more. I understand that not everyone has malicious intents when it comes to me and my brand.
What are the classes you teach to the youth?
There’s 3 different classes. There’s the little lamb’s class which are the toddler’s up until age 6, then there’s the lamb’s class which are the 7-9 year olds, and then you have the lion’s class which are the 10-16 year olds.
What would be your advice to the youth out there to be successful?
One thing that I’d definitely tell them would be to just research. Whatever you want to do, research it and learn as much about it as you can to see if you really want to do it. Music has always been a passion of mine. I wrote my first rap when I was 6 years old. It was trash but hey. Music was a passion for me, but I haven’t done music in probably 10 years. The last big thing I did was I opened up for soldier boy and with the crowd of like 2,500 people. That was great for me, but the question was why aren’t you doing it anymore? Well, when I began to research and I learned more about the industry and learned about what it takes, publishing, copy rights, and entertainment lawyers, all of these things, and the amount of money it takes, I lost my taste. That’s why I say research and see if this is something you really want to do before you put in thousands of dollars, realize how it really works , and you’re like ‘oh crap’. Don’t take no for an answer. I’ve been told no thousands of times, but when you get those yes’s, it outweighs those no’s. Be persistent about something. Just because someone tells you no, it doesn’t mean it’s the end. That doesn’t mean stop. I’ve developed the ‘well how come I can’t’. That’s my mentality. When you tell me no, well why can’t I? Then from there, well what can I do? I’m developing a new segment on the Brink TV show. I’m going to talk about a lot of celebrity encounters and what really happened.
When I was in Atlanta, I had no backstage pass but I was able to finesse my way backstage. I’m back there with (44:45). Everybody knows (44:45). Very dope, legendary artist. I walked up to him, passed the venue security, passed the event security, passed his security, and just walked straight up to him and said, “Hey I’m Brink TV Comcast 31 Memphis and I’m trying to get an interview with you.” He tells me, “Well yea man we’ll do it in a minute. I’m about to get ready for the show.” We hang around backstage and after about 15-20 minutes, I’m persistent and ask him again. “Yea man, one more time.” He’s with his DJ and I go in there one more time after about 30 minutes after that and I can tell he just wants to do it after the show. So I take it for what it is and asked if I could at least get a picture with him. He said, “Ok that’s cool. Where did you say you were from again? Memphis?” But yea that’s why I always say persistent because there’s always a chance. Anything can happen. There’s times where I was supposed to interview people for the show and they just leave right after. We’ve sat up here and waited four hours after the show and they’re gone. I know the game. That’s why I say get what you can get. That’s my advice.
Anything else closing out?
Well, starting July 2nd, Brink TV Comcast Atlanta. In addition to that we have that new segment about to start. I’m going to be unfiltered on that. I’ve never said anything on camera on people. I definitely want to put that out. Not to be malicious but to show that everyone that is put on these pedestals, some of them just ain’t shit. I feel like the fans deserve to know that. It’s kind of like a bad experience with a restaurant. You’re going to want to tell people. I’m just doing the same thing. It is what it is. In addition to that, I have a sitcom that I’m working on. I have a drama that I’m working on. We’re developing some skits. Just maximizing opportunities. I’m thinking about doing stand up. I’m not really sure. I’m going as far as I can go with it. I’m definitely excited about working with P.I.F.F Magazine.
interview by Xavier "CompleX" Prue
© copyright Positive Influence For the Future Magazine 2019. All Rights Reserved.
July 23, 2019
It's been a long time since we've witnessed Earl Simmons, better known as DMX, come and grace the screen with his incredible acting skills. At a time when the world had turned their backs and forgotten about the legendary rapper turned actor who changed hip-hop forever, actor and producer icon Steve Stanulis reached out to X to get him on a lead role in Stanulis' upcoming movie 'Chronicles of A Serial Killer' set for release later in 2019. DMX, who recently was released from a year in prison back in April 2019, is actually playing a Detective in Steve's newest release, which follows on the heels of movie successes with Clinton Road (2019) and Wasted Talent (2018). When asked about his new casting role, X replied, "well, it's cool, you know? Feels good to be on THIS side of the fence for a change!" Be sure to subscribe to our magazine today so that we can keep you updated! Look for the exclusive P.I.F.F. interview featuring Steve Stanulis and DMX set for release soon!
May 1, 2019
From hustling and stacking to modeling and acting, Patricia CEO is breaking all barriers within the industry. She came up from the bottom and made it her business to learn the game when the world refused to give it to her. From MTV to Baby Phat, this self-taught model, actress, signer, scout, agent, manager, reality show personality is the true definition of a boss
Serenity Paradise is getting her feet wet in the industry and already creating a name for herself in Dallas, Texas. This beauty is on a swift yet calculated grind, and is headed for great things.
Taylor Gee is cooking it up in Alaska as she begins her takeover of the Anchorage underground music market. With the release of her EP titled 'TKOVR', she is showing potential of becoming one of the next ones to blow up on a major scale and becoming one of the greats.
Flamez La Candela is tearing it up in the East Coast and with her new 'Femme Fatalé, she ain't playin' no games.